事業性質
　　Bell設備公司生產與銷售廣泛系列的運輸與物料搬運設備涵蓋煤礦，建筑，森林，糖業與相關工業領域。
產品
　　如樞接式自卸車，輪式裝載機，三輪機械，固定的及關節式貨運牽引車，反鏟挖土機，叉車，推土機，機動平地機，挖掘機，滾壓機及一系列定制化設備。
成立日期
1954年
主要海外市場
英國與其他歐洲國家，北美及亞洲
員工數量
全球超過2400
總部與工廠
位于南非
電話：+27 (0)35 9079111
傳真：行政：+27 (0)35 7974336
　　Bell作為原始設備制造商，1995年以年收入5億蘭德在約翰內斯堡證券交易所上市。Bell從那時起到今已成長為年收入超過35億蘭德的顯赫公司。
　　從其1954年成立時的小型工程與設備維修服務公司到今天代表著一個質的飛躍。其事業是由Irvine Bell先生在巴西納塔爾，南非建立的，他早期的發明為獨一無二的側載甘蔗拖車與適用于這一行業的三輪機械。
　　多年來，Bell已發展成為廣泛系列物料搬運設備制造與出口的全球領袖，其制造與銷售的知名系列為超過50種型號的樞接式自卸車，輪式裝載機，三輪機械，固定的及關節式貨運牽引車，反鏟挖土機，叉車，推土機，機動平地機，挖掘機，滾壓機及一系列定制化設備，用于煤礦，建筑，森林，糖業與相關工業領域。
　　同時，Bell也為一些國際領先品牌制造商在一些地區的指定分銷商，其通過與環球公司的貿易與政策結盟協議來加強自身的貿易地位，包括日本的Kato，美國的John Deere，亞洲的日立與德國的Liebherr。在2002年，其品牌代理加入了德國Protec
的滾壓機與西班牙奧薩的越野叉車。
　　Bell制造出其第一輛Bell ADT，這臺機器現在由2001年年底投產的新D系列領頭，為公司的旗艦及最受歡迎的出口產品。在2002年，B50D，世界第一個50噸，6X6特別設計用于煤礦場合的ADT被加入這一系列。
　　Bell在設計與制造上的政策為尋求為客戶創造增值的機會，它基于此的成功，由其在南非市場上的ADT與前卸式裝載機的持續支配性作為最好的見證。
今天，Bell是一個全球供應商，其有超過19000臺設備運作在世界60多個國家。其集團在南非外有9個市場與服務點，95個離岸經銷口與代理商，在本地有超過25個經銷口，其2000多名員工來自世界各地。
　　Bell保留了其Bell家族的根脈通過其獲得的巨大增長與成功，Irvine的兒子們都活躍地涉足于公司的運營，Gary為行政總裁，Peter與Paul分別參與事業的技術與市場方面。
成為世界級的制造商是我們的關鍵目標，在1995年，Bell通過ISO 9001:1994質量管理體系認證，2002年成功升級為ISO 9001:2000。
　　Bell公司在1990, 1991 和1994年是各種出口獎項的獲得者，包括1991年的總體出口貢獻總統獎，更近一點的2001年關于公司目錄的國際生產力協會金獎與市場管理的市場組織研究年度獎。
　　Bell設備設計工程師的成功由其所被贈與的德高望重的獎項給予了最好的反映，1991年贏得南非機械工程協會項目與系統獎（于2002年再次獲得），1992年贏得設計獎，1997年繼獲得SABS工業設計獎一年后，贏得框架設計獎，2002年獲得頂端技術100強的兩個獎項——Autodesk設計創新杰出成就獎與金屬、機械、電動、固定設備與建筑分類獎，2003年因獲得外交部頒發的總體杰出技術獎——技術100強大企業獎，其卓越的技術精湛性再次被認可，在此同一領域的獎，也涵蓋金屬、機械、電動、固定設備與建筑獎，在過去10年里，獲得頂端技術100強資質金獎有五次以上。
　　從它開始的謙遜，今天Bell的目標為成為世界的最優樞節式車輛供應商，成為南非人皆選擇的設備品牌。
Nature of business
Bell Equipment manufactures and markets a wide range of earthmoving and materials handling machinery for the mining, construction, forestry, sugar and related industries.
Products
Articulated Dump Trucks, Wheeled Loaders, Tri-Wheelers, Rigid and Articulated Haulage Tractors, Backhoes, Forklifts, Dozers, Motor Graders, Excavators, Compaction Rollers and a range of Customised equipment.
Date established
1954
Major overseas markets
UK and the rest of Europe, North America and Asia
No. of employees
Over 2 400 worldwide
Head Office & Factory
Physical address: 13 - 19 Carbonode Cell Road, Alton, Richards Bay 3900, South Africa
Postal address: Private Bag X20046, Empangeni 3880, South Africa
Telephone: +27 (0)35 9079111
Fax: Admin: +27 (0)35 7974336
An OEM (Original Equipment Manufacturer) listed on the Johannesburg Stock Exchange in 1995 with an annual revenue of five hundred million Rand, Bell Equipment has since grown into a significant operation with annual revenue in excess of R3,5-billion.
This represents a quantum leap forward for a company that started in 1954 as a small engineering and equipment repair service. The business was founded by Mr Irvine Bell in Empangeni, Kwa-Zulu Natal, South Africa and among his early inventions were the unique self-loading sugar cane trailer and the tri-wheeler machine developed for this industry.
Over the years Bell Equipment has developed into a leading global manufacturer and exporter of a wide range of materials handling machines. The company manufactures and markets an impressive range of over 50 models of Articulated Dump Trucks, Wheeled Loaders, Tri-Wheelers, Rigid and Articulated Haulage Tractors, Backhoes, Forklifts, Dozers, Motor Graders, Excavators, Compaction Rollers and a range of customised equipment for the mining, construction, forestry, sugar and related industries.
In addition, Bell Equipment is an appointed distributor in selected territories representing the manufacturers of several leading international brands.The company has strengthened its trading base through trade and strategic alliance agreements with global companies including Kato Works in Japan, John Deere in the United States, Hitachi in Asia and Liebherr in Germany. In 2002 branding deals were concluded with Protec in Germany for compaction rollers and Ausa in Spain for all-terrain forklifts.
Bell Equipment produced its first ADT in 1985. This machine, now led by the new D-series launched at the end of 2001, is the company’s flagship and most popular export. In 2002 the B50D, the world’s first 50 tonne, 6x6 ADT designed specifically for mining applications was introduced into the range.
Bell Equipment’s policy in design and manufacture is to look for opportunities to create added value for our customers. Its success in this regard is best illustrated by Bell Equipment’s continued dominance of the South African ADT and front end loader markets.
Today Bell Equipment is a global supplier with more than 19 000 machines operating in over 60 countries around the world. The Group has 9 marketing and support operations outside of South Africa and 95 offshore distribution outlets and dealerships. Locally it has more than 25 distribution outlets. The Group employs over 2 000 people worldwide.
Throughout its tremendous growth and success the company has retained its Bell family roots. Irvine’s sons are all actively involved in the running of the company. Gary is Chief Executive while Peter and Paul respectively work with the engineering and marketing aspects of the business.
Becoming a world class manufacturer is one of our key initiatives and in 1995 Bell received the ISO 9001:1994 Quality Management System certification and successfully upgraded to the ISO 9001:2000 certification in 2002.
The company has been the recipient of various export awards in 1990, 1991 and 1994 including being elected as the overall winner of the State President’s Award for export achievement in 1991. More recently, in 2001 the company has won the National Productivity Institute’s Gold Award in the corporate category and the Institute of Marketing Management’s Marketing Organisation of the Year Award.
The achievements of Bell Equipment’s design engineers are best reflected by the prestigious awards bestowed on the company. In 1997 Bell Equipment won the Shell Design Award, followed by the SABS Industrial Design Award a year later. The company has won the South African Institution of Mechanical Engineers’ Project and Systems Award in 1991 and again in 2002 and the Cullinan Design Award in 1992. In 2002 Bell Equipment also received two awards at the Top Technology 100 Awards, the Autodesk Award for Outstanding Achievement in Design Innovation and the Metals, Machinery, Electrical, Capital Equipment and Construction category award. In 2003 Bell was once again recognised for oustanding technology excellence with the Minister's Award for Overall Technology Excellence: Large Enterprise at the Technology Top 100 awards. Other awards recieved at the same function were the Metals, Machinery, Electrical, Capital Equipment and Construction Award and a Gold Award for having qualified for Technology Top 100 five or more times in the past 10 years.
 From humble beginnings it is now Bell Equipment’s goal to be the world’s premium Articulated Truck supplier, and in Africa the equipment brand of choice.